Revolutionize Your Go-to-Market System with our Cloud GTM Value Framework
TM
Unleash the Power of Cloud GTM
​In today's fast-paced digital landscape, your Go-to-Market (GTM) engine is more than just a strategy—it's a dynamic system profoundly influenced by the Cloud GTM motion. Are you ready to harness its full potential?
Introducing the Cloud GTM Value Framework
Drawing from years of experience guiding ISVs and stakeholders through their cloud journey, we've distilled our insights into a comprehensive guide. This framework represents the cornerstone of a successful, embedded Cloud GTM system.
Your Path to Cloud GTM Outcomes
-
Explore the "Cloud GTM Value Framework"
-
Evaluate your current GTM strategy
-
Evolve your practices
-
Embed your knowledge into your GTM system
The "Cloud GTM Value Framework" isn't just a blueprint—it's your competitive advantage in the cloud ecosystem.
Exploring the Cloud GTM Value Framework
PLAN, STAFF, BUDGET, ACTIVATE
CO-SELL AND PARTNER ACTIVATION
BUSINESS CASE AND READINESS
CLOUD GTM COMMAND CENTER
STRATEGY AND ALIGNMENT
ENABLE, ADOPT, MEASURE, EVOLVE
Business Case and Readiness
Thoroughly review the product, strategic, and organizational fit. Quantify the investment and return and assess ROI
Co-sell and Partner Activation
Enact your deal registration strategy, create a crisp better-together story, build the scorecard and engage your cloud partner
Strategy and Alignment
Assess financial and legal aspects, review process and cash flow impacts, summarize and review with leadership.
Cloud GTM Command Center
The heartbeat and brain of the organization. KPI management, practices, governance, etc. live here. Staff it accordingly
Plan, Staff, Fund, Activate
Define your GTM and support strategy, decide your listing management strategy, consider system integrations and field incentives
Enable, Adopt, Measure, Evolve
Enable the entire GTM+Product leadership teams, deliver effective enablement, adopt process changes, and track field progress
Would you like to learn more?
We're here to help you navigate the complexities of Cloud GTM. Reach out to our team of experts today!